Healthcare Marketing

  • TMH Patient Reunites with Team That Saved His Life

    This is a picture I took during an initiative where I planned and executed an event to reunite a patient with his care team. This picture, along with others from the event, was shared on social media, with Instagram stats showing it reaching over 2,000 accounts, engaging nearly 300 and making 3,000 impressions.

    Earned Media

  • TMH's Heart Team Performs 1,000 Transcatheter Aortic Valve Replacements

    Ann Schaubel, 85, from Monticello, Florida, was the 1,000th patient to have the procedure at TMH. To celebrate this milestone for TMH and a healthy life for Ann, I sent out a press release and planned and executed an event showcasing TMH’s heart resources. I invited the patient, doctors, care team, vendors and media to the event. Ann loves to dance, with that knowledge I created an Instagram reel to highlight her and TMH’s heart team. The reel had nearly 7,000 views, over 500 likes, nearly 200 shares and reached 6,000 accounts.

  • Lunch & Learns at the Senior Center

    To celebrate Heart Month, I leveraged the communities Senior Center and scheduled a cardiologist to speak every Monday during that month. This event was full every week, bringing in 50 participants. I strategized by using our online platforms to inform the public, stayed within budget to execute and followed up on social platforms with multimedia components from the events.

As a communications strategist for Tallahassee Memorial HealthCare (TMH) I am in constant contact with doctors and leaders in my respective service lines. I stay up to date with our latest developments and resources. Constantly communicating and following up with doctors allows me to find impactful patient stories. Patient stories highlight the excellent care our doctors and staff provide and position them as the leading experts in the region. In order to effectively communicate that, I write patient story articles for TMH’s Healthy Living blog and repurpose that blog for paid media in local magazines (as pictured), broadcast TV, social media platforms and other mediums.

I leverage our paid partnership with WCTV throughout the year to inform the public of healthcare advancements and medic conditions relevant to my service lines. I organize the segment, write the script and provide creative direction for the Eye on Health segments, which air every Thursday evening.